Why you should be using Google Plus

This post first appeared on BSK’s Kent Growth Newtork blog, which is now no longer available.

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How many brand names have become the verb or noun for what they represent? Hoover? Biro? Add Google to that list now, once you’ve finished googling other brand names and googled yourself into a frenzy.

That’s why you should be using Google Plus.

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How To Use Twitter – A Practical Workshop

Jaye Nolan How to Use Twitter

I love Twitter. If you’ve been connected with me for a while, that won’t be news to you. I can honestly say that most of the projects and work I’m doing now have come about directly through connections I’ve made on Twitter.

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18 tips to extend your Facebook reach

With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

Facebook

There are certain benefits:

  • they practically guarantee many more visits and likes
  • they allow you to target your audience more thoroughly
  • the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

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Is your small business on-line yet? If not, why not?

SMEs, charities and community groups today require a digital mindset if not to be left behind by the competition.


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Everyone is on the internet nowadays, aren’t they? Open 24/7, 365 days a year, it’s hard to avoid.

But you’ve been putting off creating your own on-line presence. Why? Time? Money? You don’t see the point of social media – why would you want to know what other people had for breakfast? Trust me, it’s so much more than that!

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Sunday Slackers

This week’s lazy Sunday selection …

Art: Sort of – people who didn’t know they were art until it was too late!

Business: 5 Reasons Darth Vader made a great leader

The physics of productivity: Newton’s Laws for getting stuff done

For writers: 10 Blunt Tips from Geoff Dyer – who has to feel like he’s bunking off from something!

Film: Raiders of the Lost Ark sweded – by 11 year olds

 

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