Category: Digital

18 tips to extend your Facebook reach

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With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

Facebook

There are certain benefits:

  • they practically guarantee many more visits and likes
  • they allow you to target your audience more thoroughly
  • the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

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Is your small business on-line yet? If not, why not?

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SMEs, charities and community groups today require a digital mindset if not to be left behind by the competition.


Digital marketing wordcloud

Everyone is on the internet nowadays, aren’t they? Open 24/7, 365 days a year, it’s hard to avoid.

But you’ve been putting off creating your own on-line presence. Why? Time? Money? You don’t see the point of social media – why would you want to know what other people had for breakfast? Trust me, it’s so much more than that!

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4 Top Twitter Takeaways from Get Social Kent

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There were many great hints and tips shared at the recent Get Social Kent, with Zoe Cairns  ensuring everyone scrabbled for pens and paper when she recommended these terrific little Twitter tools:

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Followerwonk: Twitter analytics with bells on. Compare your influence with competitors or search for like minded people and influencers to connect with. Paid upgrade available.

Tweetreach: Check out which tweets are likely to travel further. I was surprised to see #silentsunday and #wordlesswednesday performing better than #peoplesstrictly – but unsurprisingly, #socialmedia totally outstripped them, reaching as many people and gaining more impressions than those three added together. Paid upgrade available.

Tweetwall: Display your event hasthag and get your audience involved from the start – they’ll all be vying to be top of the leaderboard. At only $29 for a day’s use, it beats the soul destroying begging for feedback forms to be completed.

Tweriod: Tweet when more of your followers will see it. Although only the latest 1000 followers are used on the free platform, it did confirm to me that the vast majority of my followers are in the European timezone. Nice to know I don’t need to stay up all night to engage them in real time!

I’ve had a little play but am yet to check them out fully – let me know how you get on.