Why you should be using Google Plus

This post first appeared on BSK’s Kent Growth Newtork blog, which is now no longer available.

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How many brand names have become the verb or noun for what they represent? Hoover? Biro? Add Google to that list now, once you’ve finished googling other brand names and googled yourself into a frenzy.

That’s why you should be using Google Plus.

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How To Use Twitter – A Practical Workshop

Jaye Nolan How to Use Twitter

I love Twitter. If you’ve been connected with me for a while, that won’t be news to you. I can honestly say that most of the projects and work I’m doing now have come about directly through connections I’ve made on Twitter.

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A creative boost

Congratulations!!

Can I get a whoop whoop?! Just me then? Ok.

A hearty ‘congratulations’ is a great opening to an email, and reading on to find out the Rochester Literature Festival has been short listed in two categories in the Kent Digital Awards 2015 gave me a bigger boost (fleetingly) than chocolate.

I entered the LitFest into the Website: School, Education or Charity section of these inaugural awards but such was the overwhelming response, the KDA instigated a couple more categories and short listed us in the Lifestyle and Culture Award too! *does a happy dance*

Big congratulations also to some of the lovely people I’m connected with across social media or work in some way: Lucy Hall, Ohhh Kaye, Maxim PR, Rochester Bridge Trust and Fore! Women are all shortlisted in various categories.

You can read all about the awards and see the full list of finalists on the Kent Digital Awards website.

Firework image: Pixabay

8 Do’s and Don’ts To Rock Your Twitter Profile

It’s the difference between fellow Twitterers knowing you’re human or assuming you’re a spambot.

Truth! Terry Pratchett quote

I guess it’s no secret that Twitter is my preferred platform for social media. The intelligent middle sibling to Facebook’s older, weight-on-its-shoulders weariness and Snapchat’s excitable, just-entering-puberty teenager, Twitter’s combination of wit, quick-fire natter and the opportunity to quickly connect with people I share interests with, as well as take part in world wide conversations in real time, is a brilliant combo I’m unable to resist. Specially #games.

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18 tips to extend your Facebook reach

With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

Facebook

There are certain benefits:

  • they practically guarantee many more visits and likes
  • they allow you to target your audience more thoroughly
  • the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

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Is your small business on-line yet? If not, why not?

SMEs, charities and community groups today require a digital mindset if not to be left behind by the competition.


Digital marketing wordcloud

Everyone is on the internet nowadays, aren’t they? Open 24/7, 365 days a year, it’s hard to avoid.

But you’ve been putting off creating your own on-line presence. Why? Time? Money? You don’t see the point of social media – why would you want to know what other people had for breakfast? Trust me, it’s so much more than that!

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4 Top Twitter Takeaways from Get Social Kent

There were many great hints and tips shared at the recent Get Social Kent, with Zoe Cairns  ensuring everyone scrabbled for pens and paper when she recommended these terrific little Twitter tools:

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Followerwonk: Twitter analytics with bells on. Compare your influence with competitors or search for like minded people and influencers to connect with. Paid upgrade available.

Tweetreach: Check out which tweets are likely to travel further. I was surprised to see #silentsunday and #wordlesswednesday performing better than #peoplesstrictly – but unsurprisingly, #socialmedia totally outstripped them, reaching as many people and gaining more impressions than those three added together. Paid upgrade available.

Tweetwall: Display your event hasthag and get your audience involved from the start – they’ll all be vying to be top of the leaderboard. At only $29 for a day’s use, it beats the soul destroying begging for feedback forms to be completed.

Tweriod: Tweet when more of your followers will see it. Although only the latest 1000 followers are used on the free platform, it did confirm to me that the vast majority of my followers are in the European timezone. Nice to know I don’t need to stay up all night to engage them in real time!

I’ve had a little play but am yet to check them out fully – let me know how you get on.