18 tips to extend your Facebook reach

April 11, 2015April 12, 2015Leave a comment

With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

There are certain benefits:

they practically guarantee many more visits and likes
they allow you to target your audience more thoroughly
the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

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Sunday Slackers

April 5, 2015April 8, 2015Leave a comment

Time for tea, and a schmoozy through some fun stuff …

Technology: Fifteen of the most advanced robots ever invented (video) I’m quite keen on the PR2 – and I checked the date to make sure it wasn’t an April Fool prank!

Literary Art: Graffiti artists’ tributes to Sir Terry Pratchett

And in related news – How you can tell if you’re in an STP novel. Carry on down and read the comments, there are plenty more ways.

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Is your small business on-line yet? If not, why not?

March 19, 2015March 21, 2015Leave a comment

SMEs, charities and community groups today require a digital mindset if not to be left behind by the competition.

Everyone is on the internet nowadays, aren’t they? Open 24/7, 365 days a year, it’s hard to avoid.

But you’ve been putting off creating your own on-line presence. Why? Time? Money? You don’t see the point of social media – why would you want to know what other people had for breakfast? Trust me, it’s so much more than that!

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Sharing the optimism for Medway UTC

March 7, 2015March 21, 20151 Comment

Medway UTC opens in September – a few spaces remain for students entering Years 10 and 12.

With construction well underway, the new University Technical College for Medway is on track to open its doors to Year 10 and 12 students on September 7.

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4 Top Twitter Takeaways from Get Social Kent

March 6, 2015March 6, 2015Leave a comment

There were many great hints and tips shared at the recent Get Social Kent, with Zoe Cairns ensuring everyone scrabbled for pens and paper when she recommended these terrific little Twitter tools:

Followerwonk: Twitter analytics with bells on. Compare your influence with competitors or search for like minded people and influencers to connect with. Paid upgrade available.

Tweetreach: Check out which tweets are likely to travel further. I was surprised to see #silentsunday and #wordlesswednesday performing better than #peoplesstrictly – but unsurprisingly, #socialmedia totally outstripped them, reaching as many people and gaining more impressions than those three added together. Paid upgrade available.

Tweetwall: Display your event hasthag and get your audience involved from the start – they’ll all be vying to be top of the leaderboard. At only $29 for a day’s use, it beats the soul destroying begging for feedback forms to be completed.

Tweriod: Tweet when more of your followers will see it. Although only the latest 1000 followers are used on the free platform, it did confirm to me that the vast majority of my followers are in the European timezone. Nice to know I don’t need to stay up all night to engage them in real time!

I’ve had a little play but am yet to check them out fully – let me know how you get on.