18 tips to extend your Facebook reach

With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

Facebook

There are certain benefits:

  • they practically guarantee many more visits and likes
  • they allow you to target your audience more thoroughly
  • the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

Continue reading

Advertisements

Sunday Slackers

Time for tea, and a schmoozy through some fun stuff …

RobotTechnology: Fifteen of the most advanced robots ever invented (video) I’m quite keen on the PR2 – and I checked the date to make sure it wasn’t an April Fool prank!

Literary Art: Graffiti artists’ tributes to Sir Terry Pratchett

And in related news – How you can tell if you’re in an STP novel. Carry on down  and read the comments, there are plenty more ways.

Continue reading

Is your small business on-line yet? If not, why not?

SMEs, charities and community groups today require a digital mindset if not to be left behind by the competition.


Digital marketing wordcloud

Everyone is on the internet nowadays, aren’t they? Open 24/7, 365 days a year, it’s hard to avoid.

But you’ve been putting off creating your own on-line presence. Why? Time? Money? You don’t see the point of social media – why would you want to know what other people had for breakfast? Trust me, it’s so much more than that!

Continue reading

4 Top Twitter Takeaways from Get Social Kent

There were many great hints and tips shared at the recent Get Social Kent, with Zoe Cairns  ensuring everyone scrabbled for pens and paper when she recommended these terrific little Twitter tools:

Untitled design (17)

Followerwonk: Twitter analytics with bells on. Compare your influence with competitors or search for like minded people and influencers to connect with. Paid upgrade available.

Tweetreach: Check out which tweets are likely to travel further. I was surprised to see #silentsunday and #wordlesswednesday performing better than #peoplesstrictly – but unsurprisingly, #socialmedia totally outstripped them, reaching as many people and gaining more impressions than those three added together. Paid upgrade available.

Tweetwall: Display your event hasthag and get your audience involved from the start – they’ll all be vying to be top of the leaderboard. At only $29 for a day’s use, it beats the soul destroying begging for feedback forms to be completed.

Tweriod: Tweet when more of your followers will see it. Although only the latest 1000 followers are used on the free platform, it did confirm to me that the vast majority of my followers are in the European timezone. Nice to know I don’t need to stay up all night to engage them in real time!

I’ve had a little play but am yet to check them out fully – let me know how you get on.

Sunday Slackers

The internet of fascinating things for the taking-it-easy day.

Herm

Herm, Channel Islands

Travel: The beautiful Channel Islands. I can personally recommend – and make sure you visit The Little Chapel

Art: Clever art that interacts with its street surroundings

For writers (and fans): J.K. Rowling’s spreadsheet for Harry Potter

Animals: Cones your animals will love to hate

Infrastructure: The London Underline – fun or folly?

Babies (video): In keeping with the last link – babies going through tunnels!

Science: Seemingly impossible things made possible

Literary Graffiti: A genre sure to catch on

Technology: Mind boggling predictions

Snow: Fantastic sculptures to attempt

History: Rise of an Empire

Sunday Slackers

The internet of interesting things. Put the kettle on and while away your Sunday …

plastic-balls-456608_640

Animals 1: (video) Everybody’s gone surfin’, surfin’ USA (Uplifting Seal Adventure)

Sculpture: Wooden transformation

For screenwriters: Download 9 Oscar Screenplays

Photography: A gorgeous view of Venice

Adult fun: Who’s with me?

Tech: For lazy people

Family Fun: Hilarious, yet also somehow creepy

Animals 2 (video): Unlikely best friends

Art: Ancient mosaics in Greece

Politics: What it means to ‘Like’ and ‘Share’ Britain First content

Stupidity: A lighter, totally unrelated note to the last link 😉

Extreme Sports (video): Don’t try this at home. I know it’s tempting, since we’re having a little bit of white slushy stuff falling intermittently …

Image: Pixabay