How do I stay sane?

I’m often asked how I’m able to do all the things that I do, to which I usually reply: “?”

Having given it more thought, I’ve come up with a list of the apps and hacks that work for me (after much research and frustration).

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18 tips to extend your Facebook reach

With Facebook throttling the organic reach of posts so that very few (approx. 15%) of those who’ve liked a page will actually see them, are paid ads the only way to go?

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There are certain benefits:

  • they practically guarantee many more visits and likes
  • they allow you to target your audience more thoroughly
  • the comparative cost of a Facebook ad is much lower than traditional methods

You do need to spend money to be widely discovered – but then you need to bear in mind that the more ‘likes’ your page has (50k plus) the more FB will throttle, bizarrely.

So promote to a specific and targeted audience, define your goals and approach, and remember, quality not quantity, always. (And don’t forget to end the campaign – Facebook will continue to collect payment!)

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Facebook and Twitter – how to block the trolls

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Twitter boss, Dick Costolo, recently admitted that the company “sucks” when it comes to dealing with trolling and abuse through the popular platform.

A number of high profile users have left the site due to them being targeted by cowardly and/or sick individuals – who wouldn’t dare say what they do face to face.

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